I was tasked with designing the brand and packaging for GoGear, a new consumer electronics line launching in late 2014. Targeting young, socially connected digital natives, the products offered high-quality headphones and Bluetooth speakers without the premium price tag. As the main designer working closely with a Senior Design Director, I created bold, energetic packaging that stood out in retail, using a vibrant colour palette, clear iconography, and playful product names that spoke directly to the audience.